Sol de Janeiro Brazilian Bum Bum Cream

With a name like that, there was simply no way I wasn't going to buy Sol de Janeiro's Brazilian Bum Bum Cream. It's incredibly clever marketing on the one hand but on the other, it's also a really lovely product. Sol de Janeiro is a US brand all about Brazilian beauty philosophies with a strong emphasis on caring for and maintaining the appearance of the bum bum (pronounced boom boom in Brazil) and this pot of cream has reached cult status thanks to its cheeky name, creamy formula and delectable scent. 

Designed to be applied to your bum bum and anywhere else that you want to firm up and add a little shimmer to, the Bum Bum Cream is rich in Guarana, which is high in caffeine and said to stimulate circulation to keep bottoms smooth and tight! Personally, my butt is going to need a lot more help than what any cosmetic can possibly offer but it's a really nice product all the same.

The cream features a blend of Cupuacu butter, Coconut Oil, Brazil Nut and Acai to nourish and soften and is spiked with a tiny amount of Mica for a subtle shimmer - the perfect finishing touch to an already beautiful formula I think.

The cream is thick and absorbs beautifully but the real kicker for me is the scent. Sweet mercy, this stuff smells delicious. Officially, the scent of the Bum Bum Cream is pistachio and salted caramel but I reckon it also has a bit of a sexy, almost boozy fragrance note in there somewhere. Maybe a bit like an alcoholic milkshake? I find that the scent does linger but dries down to something much more subtle than how it starts, so even if you're not a great fan of smells-like-you-could-eat-it fragrances, you'll probably still enjoy using the cream.

While I haven't used the Bum Bum Cream often enough (or paid enough attention) to comment on how well it firms the skin, it's still an absolute winner in my book and a definite recommendation for the summer and beyond.

I have the travel sized 75ml version of the Sol de Janeiro Bum Bum Cream (£18), which is brilliant if you're off on holidays or you'd like to try it without hurting your wallet but it's also available in a large 240ml tub (£44).

You can find Bum Bum Cream at Space NK, Feel Unique, Look Fantastic and many other retailers.